Marketing Strategies

The internet requires us to use new marketing strategies and tools such as social media, blogging, tablet-friendly websites, etc.  While this may work for many trades, the fashion industry is far behind.  Here I analyze the success and failure of implementing new marketing strategies by fashion companies.

7 Mistakes Brands Make on Social Media

5 ways to screw up your company’s newsletter

5 reasons why local stores need a modern website

Why I don’t need the Vera Wang mobile app  Why is Vera Wang developing a primitive wedding planner app instead of helping customers to find what they need?


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I am Jane Zhdanova, an enthusiastic internet marketer and fashion lover. I'm combining my two passions in this blog where I’m writing about new technologies, business and marketing trends in the fashion industry.

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