Blog Archives

How can brands benefit from Polyvore?

A friend of mine, a successful marketing consultant, spends two or three hours a night on Polyvore.com.  She is really obsessed with making fashion collages and competing with other community members.  But two or three hours sounds a little excessive.

Posted in Marketing Strategies

Mobile marketing trends in fashion retail

“Mobile marketing” can sound a little cliché these days.  It makes me think of constant meaningless alerts and push notifications.  Can customers actually benefit from mobile marketing?  Let’s discuss two trends in mobile marketing that can be beneficial for both

Posted in Marketing Strategies

7 Mistakes Brands Make on Social Media

Focus on sales Sales representatives say “If it doesn’t make dollars, it doesn’t make sense,” and they’re right.  The problem is that social media is not about direct sales–it’s as if you start selling your product at a networking event.

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How fashion bloggers will change the fashion industry

Who are the fashion bloggers? I discovered the term “fashion blogging” a few years ago while doing some research on New York style trends.  I was browsing the internet looking for the insights and inspiration for my presentation, when I

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Posted in Marketing Strategies

5 ways to screw up your company’s newsletter

Today I spent most of the morning unsubscribing from many apparel retailers’ newsletters.  That’s it–I’m tired of deleting email after email full of completely useless information!  I consider myself to be quite the loyal subscriber because I do care about

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5 reasons why local stores need a modern website

While most local businesses have websites, only a few really pay attention to their online presence.  Some even consider a website to be an “extra”–it’s nice to have, but not crucial. Well, not anymore. Your website is more than just

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Why I don’t need the Vera Wang mobile app

A friend of mine is getting married and needs a wedding dress.  After spending hours browsing through photos on the internet and trying on gown after gown, she finally decided on a fabulous Vera Wang original from her 2010 collection. 

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I am Jane Zhdanova, an enthusiastic internet marketer and fashion lover. I'm combining my two passions in this blog where I’m writing about new technologies, business and marketing trends in the fashion industry.


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