Today, the fashion business is moving from fashion shows, designers’ show rooms, and department stores, to the internet. But the online space has its own rules and models, which are different from offline businesses. Whether it’s marketing, design, manufacturing, distribution, customer interaction, or sales, every stage of online business is different from offline business. Here is a series of articles discussing new business trends in the fashion industry.
How fashion bloggers will change the fashion industry Fashion bloggers have become popular enough to influence the fashion world. Here I talk about bloggers eventually changing the way designers and brands market themselves.
Does the Subscription Business Model for E-commerce Really Work? Some companies offer a personal styling service that handpicks and delivers specific pieces for each client on a regular basis. Again, many pros and cons to this approach.
Custom clothes online? It’s possible! This post discusses companies that sell custom-made clothing online. There are positives and negatives to this approach, but it’s definitely worth noting.